Social media as a tool to help select tourism destinations: the case of Malaysia

• Main Authors: Hua, L. Y., Ramayah, T., Ping, T. A., Jacky, C. J. H.
• Format: Article
• Published: Taylor and Francis Inc. 2017
• Subjects: HF Commerce
• Online Access: http://eprints.utm.my/id/eprint/76292/; https://www.scopus.com/inward/record.uri?eid=2-s2.0-85025082462&doi=10.1080%2f10580530.2017.1330004&partnerID=40&md5=f0e13c3a88a0fb5550d7064d93222cb0

This study modeled use of social media as a tool to select tourism destinations. The findings revealed that perceived usefulness, perceived ease of use, perceived risk, and electronic word-of-mouth (e-WOM) directly influenced the attitude and has an indirect effect on intention with the presence of...