Effective sales training in a direct selling organization

• Main Authors: Zaki, E. B. E. M., Rizal, A. M., Kamarudin, S., Husin, M. M., Sahimi, M.
• Format: Article
• Published: American Scientific Publishers 2017
• Subjects: L Education (General)
• Online Access: http://eprints.utm.my/id/eprint/75255/; https://www.scopus.com/inward/record.uri?eid=2-s2.0-85021066432&doi=10.1166%2fasl.2017.7640&partnerID=40&md5=fcb801c855b9af95b507721bb9717b73

The study examined the effectiveness of sales training in a direct selling organization. Using a three stage model of effective training, sales managers determined the training needs assessment, transfer of training and training evaluation. Interview respondents consist of sales managers who are res...