Implement service innovation through STOF model towards green economy in automotive industry

• Main Authors: Ismail, F., Aziz, A. M. N., Ali, W. M. S. W. M.
• Format: Article
• Published: American Scientific Publishers 2017
• Subjects: TA Engineering (General). Civil engineering (General); TJ Mechanical engineering and machinery
• Online Access: http://eprints.utm.my/id/eprint/75201/; https://www.scopus.com/inward/record.uri?eid=2-s2.0-85032903916&doi=10.1166%2fasl.2017.9993&partnerID=40&md5=c9c04429f1ce6baf310b534dbf3e5820

This paper aims to discuss the relationship between service innovation and green economy in the automotive industry. In Malaysia, the automotive industry is known to be one of the industries that contribute significantly towards green economic. The automotive industry is described as a fragmented pr...