End users’ perception on public WiFi system—a study conducted in Kuala Lumpur, Malaysia

The number of active internet users in Malaysia has now exceeded 20.1 million; with 16.8 million being active on social media. The Internet age began in Malaysia in the year 1995. Since the introduction of internet in the year 1995 it developed rapidly over the years. The demand for the free public...

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Main Authors: Kunachagaran, K., Govindaraju, V., Ramakrishnan, S., Hishan, S. S.
Format: Article
Published: American Scientific Publishers 2017
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Online Access:http://eprints.utm.my/id/eprint/75187/
https://www.scopus.com/inward/record.uri?eid=2-s2.0-85032901051&doi=10.1166%2fasl.2017.10067&partnerID=40&md5=7ecaa96200d26b43c9502399cbf0d694
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spelling my.utm.751872018-03-27T05:59:04Z http://eprints.utm.my/id/eprint/75187/ End users’ perception on public WiFi system—a study conducted in Kuala Lumpur, Malaysia Kunachagaran, K. Govindaraju, V. Ramakrishnan, S. Hishan, S. S. HD28 Management. Industrial Management The number of active internet users in Malaysia has now exceeded 20.1 million; with 16.8 million being active on social media. The Internet age began in Malaysia in the year 1995. Since the introduction of internet in the year 1995 it developed rapidly over the years. The demand for the free public WiFi has increased drastically. The main objective of this study is to analyse in perception of the end-users of public WiFi towards the public WiFi service currently available in public places in the Kuala Lumpur city of Malaysia. The study also analyses the preferences of the customers on the advertisement streaming. The study used the quantitative research method. The data was collected using an online survey and the respondent included the public WiFi users in Kuala Lumpur. The market survey has clearly shown that the end users are not willing to pay for the public WiFi. However the end users have indicated that they may agree to have advertisement streaming if they get free WiFi. As per the correlation matrix the age has a factor in the usage of internet. Mostly public WiFi is used in the Smartphone, moreover the Smartphone users are one of the major targets for the end users. Hence the survey clearly points that if the WiFi providers can provide a fast, secure and free WiFi they can be successful in encouraging the users to use the free public WiFi. American Scientific Publishers 2017 Article PeerReviewed Kunachagaran, K. and Govindaraju, V. and Ramakrishnan, S. and Hishan, S. S. (2017) End users’ perception on public WiFi system—a study conducted in Kuala Lumpur, Malaysia. Advanced Science Letters, 23 (9). pp. 9265-9270. ISSN 1936-6612 https://www.scopus.com/inward/record.uri?eid=2-s2.0-85032901051&doi=10.1166%2fasl.2017.10067&partnerID=40&md5=7ecaa96200d26b43c9502399cbf0d694 DOI:10.1166/asl.2017.10067
institution Universiti Teknologi Malaysia
building UTM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Malaysia
content_source UTM Institutional Repository
url_provider http://eprints.utm.my/
topic HD28 Management. Industrial Management
spellingShingle HD28 Management. Industrial Management
Kunachagaran, K.
Govindaraju, V.
Ramakrishnan, S.
Hishan, S. S.
End users’ perception on public WiFi system—a study conducted in Kuala Lumpur, Malaysia
description The number of active internet users in Malaysia has now exceeded 20.1 million; with 16.8 million being active on social media. The Internet age began in Malaysia in the year 1995. Since the introduction of internet in the year 1995 it developed rapidly over the years. The demand for the free public WiFi has increased drastically. The main objective of this study is to analyse in perception of the end-users of public WiFi towards the public WiFi service currently available in public places in the Kuala Lumpur city of Malaysia. The study also analyses the preferences of the customers on the advertisement streaming. The study used the quantitative research method. The data was collected using an online survey and the respondent included the public WiFi users in Kuala Lumpur. The market survey has clearly shown that the end users are not willing to pay for the public WiFi. However the end users have indicated that they may agree to have advertisement streaming if they get free WiFi. As per the correlation matrix the age has a factor in the usage of internet. Mostly public WiFi is used in the Smartphone, moreover the Smartphone users are one of the major targets for the end users. Hence the survey clearly points that if the WiFi providers can provide a fast, secure and free WiFi they can be successful in encouraging the users to use the free public WiFi.
format Article
author Kunachagaran, K.
Govindaraju, V.
Ramakrishnan, S.
Hishan, S. S.
author_facet Kunachagaran, K.
Govindaraju, V.
Ramakrishnan, S.
Hishan, S. S.
author_sort Kunachagaran, K.
title End users’ perception on public WiFi system—a study conducted in Kuala Lumpur, Malaysia
title_short End users’ perception on public WiFi system—a study conducted in Kuala Lumpur, Malaysia
title_full End users’ perception on public WiFi system—a study conducted in Kuala Lumpur, Malaysia
title_fullStr End users’ perception on public WiFi system—a study conducted in Kuala Lumpur, Malaysia
title_full_unstemmed End users’ perception on public WiFi system—a study conducted in Kuala Lumpur, Malaysia
title_sort end users’ perception on public wifi system—a study conducted in kuala lumpur, malaysia
publisher American Scientific Publishers
publishDate 2017
url http://eprints.utm.my/id/eprint/75187/
https://www.scopus.com/inward/record.uri?eid=2-s2.0-85032901051&doi=10.1166%2fasl.2017.10067&partnerID=40&md5=7ecaa96200d26b43c9502399cbf0d694
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score 12.913726