The human capital and opportunity discovery on exploiting entrepreneurial opportunity among rural entrepreneurs

• Main Authors: Ahmad, Abd. Razak, Mohd. Osman, Mohd. Hassan, Ismail, Kamariah, Wan Yusoff, Wan Fauziah
• Format: Article
• Published: Penerbit Universiti Kebangsaan Malaysia 2016
• Subjects: HF Commerce
• Online Access: http://eprints.utm.my/id/eprint/74119/; https://www.scopus.com/inward/record.uri?eid=2-s2.0-84976877566&partnerID=40&md5=6209c93b667dc02fd9a021948deb0623

This study aims to explore the process of opportunity in rural entrepreneurship in Malaysia. Specifically this study tries to identify relationship of exploiting entrepreneurial opportunity, entrepreneurial opportunity discovery and human capital of rural entrepreneurs, and to determine direct and j...