Do Muslims intend to participate in Islamic insurance?: analysis from theory of planned behaviour
Purpose – The purpose of this paper is to apply theory of planned behaviour (TPB) in predicting consumer intention to participate in takaful. One area of concern for takaful operators is the untapped Islamic insurance (takaful) market and lower market share compared to conventional insurance counter...
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| Main Authors: | , |
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| Format: | Article |
| Published: |
Emerald Group Publishing Ltd.
2016
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| Online Access: | http://eprints.utm.my/id/eprint/73871/ https://www.scopus.com/inward/record.uri?eid=2-s2.0-84960131866&doi=10.1108%2fJIABR-03-2014-0012&partnerID=40&md5=c835346a84895a567fe6047d52db1efe |
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