International students’ course satisfaction and continuance behavioral intention in higher education setting: an empirical assessment in Malaysia
The purpose of this study is to examine the impact of perceived brand orientation, intercultural friendship, and university reputation on international students’ course satisfaction and continuance behavioral intention towards the higher education in Malaysia. A total of 348 questionnaires, administ...
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| Main Authors: | , , |
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| Format: | Article |
| Published: |
Springer Netherlands
2016
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| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/73841/ https://www.scopus.com/inward/record.uri?eid=2-s2.0-84959099933&doi=10.1007%2fs12564-015-9410-9&partnerID=40&md5=2c23ac4547ef96e3d5ed1e0cfc4af593 |
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