Tour operators’ information and communication technology adoption in Malaysia

• Main Authors: Fuza, Z. I. M., Isa, S. M., Ismail, H. N.
• Format: Conference or Workshop Item
• Published: CRC Press/Balkema 2016
• Subjects: TH Building construction
• Online Access: http://eprints.utm.my/id/eprint/73486/; https://www.scopus.com/inward/record.uri?eid=2-s2.0-85016207980&partnerID=40&md5=c5c10ed52655ae9e35ceaf0781db7892

The major shift in the international travel industry business strategies is attributable to the progress of Information and Communication Technology (ICT). Conversely, the capability of Tour Operators to remain in the travel industry, regardless of the fast changes in ICT, has become a current debat...