Turn team innovation into product attractiveness: a case study

• Main Authors: Goh, C. F., Rasli, A., Tan, O. K., Choi, S. L., Yusof, H. M.
• 格式: Article
• 出版: International Information Institute Ltd. 2016
• 主题: HD28 Management. Industrial Management
• 在线阅读: http://eprints.utm.my/id/eprint/72238/; https://www.scopus.com/inward/record.uri?eid=2-s2.0-84993958672&partnerID=40&md5=306bc86e2e27d4b2954366b74f00e4e9

Fostering team innovation is important for firms to sustain competitive advantages. However, the empirical studies for the function of team innovation on customer perceived attractiveness is scare. To address the knowledge gap, we propose the link between team innovation and customer perceived attra...