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Turn team innovation into product attractiveness: a case study

Fostering team innovation is important for firms to sustain competitive advantages. However, the empirical studies for the function of team innovation on customer perceived attractiveness is scare. To address the knowledge gap, we propose the link between team innovation and customer perceived attra...

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Main Authors: Goh, C. F., Rasli, A., Tan, O. K., Choi, S. L., Yusof, H. M.
Format: Article
Published: International Information Institute Ltd. 2016
Subjects:
HD28 Management. Industrial Management
Online Access:http://eprints.utm.my/id/eprint/72238/
https://www.scopus.com/inward/record.uri?eid=2-s2.0-84993958672&partnerID=40&md5=306bc86e2e27d4b2954366b74f00e4e9
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spelling my.utm.722382017-11-23T04:17:44Z http://eprints.utm.my/id/eprint/72238/ Turn team innovation into product attractiveness: a case study Goh, C. F. Rasli, A. Tan, O. K. Choi, S. L. Yusof, H. M. HD28 Management. Industrial Management Fostering team innovation is important for firms to sustain competitive advantages. However, the empirical studies for the function of team innovation on customer perceived attractiveness is scare. To address the knowledge gap, we propose the link between team innovation and customer perceived attractiveness. In other words, this study investigates the effect of team innovation on customer perceived product attractiveness. The study results confirmed that team innovation exhibits a positive impact on customer perceived attractiveness. International Information Institute Ltd. 2016 Article PeerReviewed Goh, C. F. and Rasli, A. and Tan, O. K. and Choi, S. L. and Yusof, H. M. (2016) Turn team innovation into product attractiveness: a case study. Information (Japan), 19 (18A). pp. 3209-3214. ISSN 1343-4500 https://www.scopus.com/inward/record.uri?eid=2-s2.0-84993958672&partnerID=40&md5=306bc86e2e27d4b2954366b74f00e4e9
institution Universiti Teknologi Malaysia
building UTM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Malaysia
content_source UTM Institutional Repository
url_provider http://eprints.utm.my/
topic HD28 Management. Industrial Management
spellingShingle HD28 Management. Industrial Management
Goh, C. F.
Rasli, A.
Tan, O. K.
Choi, S. L.
Yusof, H. M.
Turn team innovation into product attractiveness: a case study
description Fostering team innovation is important for firms to sustain competitive advantages. However, the empirical studies for the function of team innovation on customer perceived attractiveness is scare. To address the knowledge gap, we propose the link between team innovation and customer perceived attractiveness. In other words, this study investigates the effect of team innovation on customer perceived product attractiveness. The study results confirmed that team innovation exhibits a positive impact on customer perceived attractiveness.
format Article
author Goh, C. F.
Rasli, A.
Tan, O. K.
Choi, S. L.
Yusof, H. M.
author_facet Goh, C. F.
Rasli, A.
Tan, O. K.
Choi, S. L.
Yusof, H. M.
author_sort Goh, C. F.
title Turn team innovation into product attractiveness: a case study
title_short Turn team innovation into product attractiveness: a case study
title_full Turn team innovation into product attractiveness: a case study
title_fullStr Turn team innovation into product attractiveness: a case study
title_full_unstemmed Turn team innovation into product attractiveness: a case study
title_sort turn team innovation into product attractiveness: a case study
publisher International Information Institute Ltd.
publishDate 2016
url http://eprints.utm.my/id/eprint/72238/
https://www.scopus.com/inward/record.uri?eid=2-s2.0-84993958672&partnerID=40&md5=306bc86e2e27d4b2954366b74f00e4e9
_version_ 1643656389349867520
score 13.145442

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