The mediating effect of brand image between electronic word of mouth and purchase intention in social media
Instagram is one of the fast growing social media platform, however studies related to the consumers’ purchasing behavior involving Instagram particularly in the Malaysian context is less emphasized. In social media, brand image of a product is important as it can enhance knowledge of consumers abou...
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主要な著者: | , , , , |
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フォーマット: | 論文 |
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American Scientific Publishers
2016
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オンライン・アクセス: | http://eprints.utm.my/id/eprint/72023/ https://www.scopus.com/inward/record.uri?eid=2-s2.0-85009135363&doi=10.1166%2fasl.2016.7999&partnerID=40&md5=c3311be4e6b2448963a973f24d8b229f |
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