The adoption of open innovation and co-creation in Malaysian telecommunication industry

• Main Authors: Yusof, M. M., Ismail, Z., Rahim, N. Z. A.
• 格式: Article
• 出版: American Scientific Publishers 2016
• 主題: T201 Patents. Trademarks
• 在線閱讀: http://eprints.utm.my/id/eprint/71576/; https://www.scopus.com/inward/record.uri?eid=2-s2.0-84985037153&doi=10.1166%2fasl.2016.7771&partnerID=40&md5=31829f89bb519c1f428a175529f7ff78

In the recent years, open innovation and co-creation concepts engaging customers in organizations have been gaining widespread attention around the globe. This is particularly significant in the telecommunication space, given the abundant benefits from economy of scale, ease of access to resources,...