Discount pricing strategies for smart phone using system dynamics modelling

• Main Authors: Mat Zaib, Nurul Afiqah, Bazin, Nor Erne Nazira, Mustaffa, Noorfa Haszlinna
• Format: Article
• Language: English
• Published: Penerbit UTM Press 2016
• Subjects: QA75 Electronic computers. Computer science
• Online Access: http://eprints.utm.my/id/eprint/71428/1/NurulAfiqahMat2016_Discountpricingstrategiesforsmart.pdf; http://eprints.utm.my/id/eprint/71428/; https://www.scopus.com/inward/record.uri?eid=2-s2.0-85005979507&doi=10.11113%2fjt.v78.10115&partnerID=40&md5=a842a2416487206d576ec860e12833fb

Nowadays, retailers of highly demanded products such as fashion goods and high technology electronic devices (smart phone) are aggressively competing with one another in order to increase revenue and to maintain their position in the market place. Rapid introduction of new smart phone into the marke...