The moderating role of integrated persuasive communication messages towards pro-environmental behaviour
Behavioural change intervention is one of the most challenging aspects of social marketing. The high failure rate of environmental campaigns has encouraged social marketers, policymakers and academics to propose the best intervention approach to motivate pro-environmental behaviour. Using the contex...
Saved in:
Main Authors: | , , , |
---|---|
格式: | Article |
出版: |
Medwell Journals
2016
|
主題: | |
在線閱讀: | http://eprints.utm.my/id/eprint/71385/ https://www.scopus.com/inward/record.uri?eid=2-s2.0-85006042850&doi=10.3923%2fsscience.2016.4924.4931&partnerID=40&md5=da8f1f0507d97df1a7cc84420a900c1d |
標簽: |
添加標簽
沒有標簽, 成為第一個標記此記錄!
|