The moderating role of integrated persuasive communication messages towards pro-environmental behaviour

• 主要な著者: Masodl, Adaviah, Sulaiman, Zuraidah, Hashim, Noor Hazarina, Khalifah, Zainab
• フォーマット: 論文
• 出版事項: Medwell Journals 2016
• 主題: HD28 Management. Industrial Management
• オンライン･アクセス: http://eprints.utm.my/id/eprint/71385/; https://www.scopus.com/inward/record.uri?eid=2-s2.0-85006042850&doi=10.3923%2fsscience.2016.4924.4931&partnerID=40&md5=da8f1f0507d97df1a7cc84420a900c1d

Behavioural change intervention is one of the most challenging aspects of social marketing. The high failure rate of environmental campaigns has encouraged social marketers, policymakers and academics to propose the best intervention approach to motivate pro-environmental behaviour. Using the contex...