Analisis mengenai faktor-faktor penerimaan pelanggan terhadap perkhidmatan telefon mudah alih : Kajian kes di Celcom (Malaysia) Berhad, Johor Bahru.
ABSTRACT The purpose of this study is to analyze customer acceptance factors of Celcom mobile phone services. This research was done in Celcom (Malaysia) Berhad, Johor Bahru branch. This research is important because previous study of the acceptance factors seemed to have some gaps and weak...
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| Format: | Thesis |
| Published: |
2004
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| Online Access: | http://eprints.utm.my/id/eprint/703/ |
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