Commercialization of the coconut dehusker and defibering machine: don’t lose your courage Md. Akhir
Subject area Entrepreneurship, Strategic Marketing, Innovation, New product development (NPD). Study level/applicability This case is suitable to be used in advanced undergraduate, and MBA/MSc. Case overview This case illustrates the challenges related to commercializing an innovative product, th...
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| Format: | Article |
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Emerald Group Publishing Ltd
2016
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| Online Access: | http://eprints.utm.my/id/eprint/68356/ http://www.emeraldinsight.com/doi/abs/10.1108/EEMCS-06-2015-0107 |
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