Understanding generation Y buying intention toward hybrid car in Johor Bahru
Malaysia continues to face air pollution problems caused by rapid development and urbanization. The environmental issues have induced automotive industries to produce more environmental friendly vehicles that will reduce the damages to the ecosystem. The main purpose of this study is to propose a fr...
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主要な著者: | , , , |
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フォーマット: | 論文 |
言語: | English |
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Penerbit UTM Press
2015
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オンライン・アクセス: | http://eprints.utm.my/id/eprint/60504/1/KooiChungLeng2015_UnderstandingGenerationYBuyingIntention.pdf http://eprints.utm.my/id/eprint/60504/ http://dx.doi.org/10.11113/sh.v5n2.632 |
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