Understanding generation Y buying intention toward hybrid car in Johor Bahru

• المؤلفون الرئيسيون: Kooi, Chung Leng, Abdul Hamid, Abu Bakar, Thoo, Ai Chin, Zhang Dawei, Zhang Dawei
• التنسيق: مقال
• اللغة: English
• منشور في: Penerbit UTM Press 2015
• الموضوعات: HD30.213 Management information systems. Decision support systems
• الوصول للمادة أونلاين: http://eprints.utm.my/id/eprint/60504/1/KooiChungLeng2015_UnderstandingGenerationYBuyingIntention.pdf; http://eprints.utm.my/id/eprint/60504/; http://dx.doi.org/10.11113/sh.v5n2.632

Malaysia continues to face air pollution problems caused by rapid development and urbanization. The environmental issues have induced automotive industries to produce more environmental friendly vehicles that will reduce the damages to the ecosystem. The main purpose of this study is to propose a fr...