Social semiotics: realizing destination image by means of cultural representations

This paper discusses the ways in which cultures are used as a part of tourism commodities to realize destination image. Tourism advertisements were analyzed using multimodal discourse framework. The findings show that both, linguistic and nonlinguistic, modes complement each other as social semiotic...

Full description

Saved in:
Bibliographic Details
Main Author: Hassan, Hanita
Format: Article
Published: International Journal of Social Science and Humanity 2015
Subjects:
Online Access:http://eprints.utm.my/id/eprint/60420/
http://dx.doi.org/10.7763/IJSSH.2015.V5.443
Tags: Add Tag
No Tags, Be the first to tag this record!