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Phyto biznet expansion dilemma

One evening at the end of October 2014, Professor Ramlan Aziz (to be subsequently known as Prof. Ramlan), the managing director of Phyto Biznet Sdn. Bhd. (hereafter PBSB) found himself in a dilemma when thinking about PBSB‟s future expansion. Prof. Ramlan had been dreamt to expand the businesses to...

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Main Authors: Mohd. Rizal, Adriana, Kamarudin, Suzilawati, Sahimi, Musli, Mohd. Hussien, Noorazah, Ibrahim, Norshamsiah
Format: Article
Published: 2015
Subjects:
HG Finance
Online Access:http://eprints.utm.my/id/eprint/60376/
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spelling my.utm.603762021-10-13T08:24:12Z http://eprints.utm.my/id/eprint/60376/ Phyto biznet expansion dilemma Mohd. Rizal, Adriana Kamarudin, Suzilawati Sahimi, Musli Mohd. Hussien, Noorazah Ibrahim, Norshamsiah HG Finance One evening at the end of October 2014, Professor Ramlan Aziz (to be subsequently known as Prof. Ramlan), the managing director of Phyto Biznet Sdn. Bhd. (hereafter PBSB) found himself in a dilemma when thinking about PBSB‟s future expansion. Prof. Ramlan had been dreamt to expand the businesses to overseas markets. He thought there was no better time than the present to do so as the competition stiffened. Local market had been filled with imported and homegrown products and they were agrresively promoted. PBSB saw its profit squeezed and Prof. Ramlan felt the pinch. However, Prof. Ramlan new that expanding the business into overseas market would require a huge investment. 2015 Article PeerReviewed Mohd. Rizal, Adriana and Kamarudin, Suzilawati and Sahimi, Musli and Mohd. Hussien, Noorazah and Ibrahim, Norshamsiah (2015) Phyto biznet expansion dilemma. The International Journal Of Innovation And Business Strategy, 4 (1). pp. 14-19. ISSN 2232-044X
institution Universiti Teknologi Malaysia
building UTM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Malaysia
content_source UTM Institutional Repository
url_provider http://eprints.utm.my/
topic HG Finance
spellingShingle HG Finance
Mohd. Rizal, Adriana
Kamarudin, Suzilawati
Sahimi, Musli
Mohd. Hussien, Noorazah
Ibrahim, Norshamsiah
Phyto biznet expansion dilemma
description One evening at the end of October 2014, Professor Ramlan Aziz (to be subsequently known as Prof. Ramlan), the managing director of Phyto Biznet Sdn. Bhd. (hereafter PBSB) found himself in a dilemma when thinking about PBSB‟s future expansion. Prof. Ramlan had been dreamt to expand the businesses to overseas markets. He thought there was no better time than the present to do so as the competition stiffened. Local market had been filled with imported and homegrown products and they were agrresively promoted. PBSB saw its profit squeezed and Prof. Ramlan felt the pinch. However, Prof. Ramlan new that expanding the business into overseas market would require a huge investment.
format Article
author Mohd. Rizal, Adriana
Kamarudin, Suzilawati
Sahimi, Musli
Mohd. Hussien, Noorazah
Ibrahim, Norshamsiah
author_facet Mohd. Rizal, Adriana
Kamarudin, Suzilawati
Sahimi, Musli
Mohd. Hussien, Noorazah
Ibrahim, Norshamsiah
author_sort Mohd. Rizal, Adriana
title Phyto biznet expansion dilemma
title_short Phyto biznet expansion dilemma
title_full Phyto biznet expansion dilemma
title_fullStr Phyto biznet expansion dilemma
title_full_unstemmed Phyto biznet expansion dilemma
title_sort phyto biznet expansion dilemma
publishDate 2015
url http://eprints.utm.my/id/eprint/60376/
_version_ 1715189655114088448
score 13.211869

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