Entrepreneurship traits and social learning process: an overview and research agenda

• Main Authors: Sarip, Azlineer, Shaari, Roziana, Royo, Mohamad Abdillah
• Format: Article
• Published: Elsevier Ltd. 2015
• Subjects: L Education (General)
• Online Access: http://eprints.utm.my/id/eprint/60228/; http://dx.doi.org/10.1016/j.sbspro.2015.01.187

This paper aims to focus on three main strands of research relating to entrepreneurship in Malaysia: the personality traits of entrepreneur in automotive service industry (ASI); social learning process among ASI entrepreneur; and impact of the Big Five personality traits namely Extraversion, Emotional Stability, Agreeableness, Conscientiousness, and Openness to Experience upon entrepreneurship. It aims to suggest a tentative research agenda and offer directions for further research. Systematic and critical literature review approach are employed to research on entrepreneurship and ASI development in Malaysia. The paper proposes a conceptual framework that integrates the Big Five Personality model and the Entrepreneurial Learning Model.