Can intellectual capital of SMEs help in their sustainability efforts

• المؤلفون الرئيسيون: Ismail, Kamariah, Haider, Maqsood, Shoaib Akhtar, Chaudhry, Abubakar, Mohammed Ndaliman, Hussain, Jawad
• التنسيق: مقال
• منشور في: Macrothink Institute 2015
• الموضوعات: HD28 Management. Industrial Management
• الوصول للمادة أونلاين: http://eprints.utm.my/id/eprint/60135/; http://dx.doi.org/10.5296/jmr.v7i2.6930

Small and medium enterprises due to their smaller size and resources face numerous challenges to sustain themselves. In the face of mounting pressures from the competitors, SMEs need to position themselves in such a way so as to cater for the changing customer needs and expectations of their custome...