Mystery of aircraft MH370: Electronic word-of-mouth towards Malaysia airline reputation
This research is conducted to investigate the relationship between factors of electronic word-of-mouth on social media networking sites towards Malaysia Airline reputation on case mystery of aircraft MH370. In addition, this research is to determine the most factor of electronic word-of-mouth on soc...
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| Main Authors: | , , |
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| Format: | Article |
| Published: |
American Scientific Publishers
2015
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| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/58618/ http://dx.doi.org/10.1166/asl.2015.6024 |
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