Key determinants of customer satisfaction: evidence from Malaysia grocery stores
Customer satisfaction is critical to retail success. Concentrating on customer satisfaction has become a major goal in retailing industry, especially in grocery retail. This work examines the key determinants of customer satisfaction in grocery retailing and measure the link between store attributes...
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| Main Authors: | , , |
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| Format: | Article |
| Published: |
Asian Research Publishing Network (ARPN)
2015
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| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/58460/ http://www.jatit.org/volumes/Vol74No3/2Vol74No3.pdf |
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