Comparing shoppers’ perception in image dimensions: a retail case study

• Main Authors: Lee, Janice Y. M., Wee, Zhao Yuan, Abdullah @ Mohd Asmoni, Mat Naim, Abdul Jalil, Rohaya, Baba, Maizan
• Format: Article
• Language: English
• Published: Penerbit UTM Press 2015
• Subjects: HD Industries. Land use. Labor
• Online Access: http://eprints.utm.my/id/eprint/58101/1/MaizanBaba2015_ComparingShoppersPerception.pdf; http://eprints.utm.my/id/eprint/58101/; http://www.jurnalteknologi.utm.my/index.php/jurnalteknologi/article/view/4320

In the highly competitive retail industry, an understanding on the perceptions of shoppers is important in attracting and retaining loyal customers. This study compares the shoppers’ perceptions on various image dimensions using KSL City and Plaza Pelangi in Johor Bahru, Malaysia as case studies. Pl...