Website content performance in the tourism industry: a review

• 主要な著者: Long, Choi Sang, Abd. Rashid, Nor Radhiha, Kowang, Tanowee
• フォーマット: 論文
• 言語: English
• 出版事項: American Scientific Publishers 2015
• 主題: HD28 Management. Industrial Management
• オンライン･アクセス: http://eprints.utm.my/id/eprint/55820/1/SangLongChoi2015_WebsiteContentPerformanceintheTourismIndustry.pdf; http://eprints.utm.my/id/eprint/55820/; http://dx.doi.org/10.1166/asl.2015.5989

This paper discusses the critical content of a tourism website based on the PWTC and eMICA models. The revolution of the digital age has radically changed customer expectations about convenience, speed, price, service, and comparability. To remain competitive in the industry, travel agencies have to...