How does corporate social responsibility contribute to firm financial performance? The mediating role of competitive advantage, reputation, and customer satisfaction
Direct relationship between corporate social responsibility (CSR) and firm performance has been examined by many scholars, but this direct test seems to be spurious and imprecise. This is because many factors indirectly influence this relation. Therefore, this study considers sustainable competitive...
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my.utm.556012017-02-15T03:34:02Z http://eprints.utm.my/id/eprint/55601/ How does corporate social responsibility contribute to firm financial performance? The mediating role of competitive advantage, reputation, and customer satisfaction Saeidi, Sayedeh Parastoo Sofian, Saudah Saeidi, Parvaneh Saeidi, Sayyedeh Parisa Saaeidi, Seyyed Alireza HD28 Management. Industrial Management Direct relationship between corporate social responsibility (CSR) and firm performance has been examined by many scholars, but this direct test seems to be spurious and imprecise. This is because many factors indirectly influence this relation. Therefore, this study considers sustainable competitive advantage, reputation, and customer satisfaction as three probable mediators in the relationship between CSR and firm performance. The findings from 205 Iranian manufacturing and consumer product firms reveal that the link between CSR and firm performance is a fully mediated relationship. The positive effect of CSR on firm performance is due to the positive effect CSR has on competitive advantage, reputation, and customer satisfaction. The final findings show that only reputation and competitive advantage mediate the relationship between CSR and firm performance. Taken together, these findings suggest a role for CSR in indirectly promoting firm performance through enhancing reputation and competitive advantage while improving the level of customer satisfaction Elsevier 2015-02 Article PeerReviewed Saeidi, Sayedeh Parastoo and Sofian, Saudah and Saeidi, Parvaneh and Saeidi, Sayyedeh Parisa and Saaeidi, Seyyed Alireza (2015) How does corporate social responsibility contribute to firm financial performance? The mediating role of competitive advantage, reputation, and customer satisfaction. Journal of Business Research, 68 (2). pp. 341-350. ISSN 0148-2963 http://dx.doi.org/10.1016/j.jbusres.2014.06.024 DOI:10.1016/j.jbusres.2014.06.024 |
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HD28 Management. Industrial Management Saeidi, Sayedeh Parastoo Sofian, Saudah Saeidi, Parvaneh Saeidi, Sayyedeh Parisa Saaeidi, Seyyed Alireza How does corporate social responsibility contribute to firm financial performance? The mediating role of competitive advantage, reputation, and customer satisfaction |
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Direct relationship between corporate social responsibility (CSR) and firm performance has been examined by many scholars, but this direct test seems to be spurious and imprecise. This is because many factors indirectly influence this relation. Therefore, this study considers sustainable competitive advantage, reputation, and customer satisfaction as three probable mediators in the relationship between CSR and firm performance. The findings from 205 Iranian manufacturing and consumer product firms reveal that the link between CSR and firm performance is a fully mediated relationship. The positive effect of CSR on firm performance is due to the positive effect CSR has on competitive advantage, reputation, and customer satisfaction. The final findings show that only reputation and competitive advantage mediate the relationship between CSR and firm performance. Taken together, these findings suggest a role for CSR in indirectly promoting firm performance through enhancing reputation and competitive advantage while improving the level of customer satisfaction |
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Article |
author |
Saeidi, Sayedeh Parastoo Sofian, Saudah Saeidi, Parvaneh Saeidi, Sayyedeh Parisa Saaeidi, Seyyed Alireza |
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Saeidi, Sayedeh Parastoo Sofian, Saudah Saeidi, Parvaneh Saeidi, Sayyedeh Parisa Saaeidi, Seyyed Alireza |
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Saeidi, Sayedeh Parastoo |
title |
How does corporate social responsibility contribute to firm financial performance? The mediating role of competitive advantage, reputation, and customer satisfaction |
title_short |
How does corporate social responsibility contribute to firm financial performance? The mediating role of competitive advantage, reputation, and customer satisfaction |
title_full |
How does corporate social responsibility contribute to firm financial performance? The mediating role of competitive advantage, reputation, and customer satisfaction |
title_fullStr |
How does corporate social responsibility contribute to firm financial performance? The mediating role of competitive advantage, reputation, and customer satisfaction |
title_full_unstemmed |
How does corporate social responsibility contribute to firm financial performance? The mediating role of competitive advantage, reputation, and customer satisfaction |
title_sort |
how does corporate social responsibility contribute to firm financial performance? the mediating role of competitive advantage, reputation, and customer satisfaction |
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Elsevier |
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2015 |
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http://eprints.utm.my/id/eprint/55601/ http://dx.doi.org/10.1016/j.jbusres.2014.06.024 |
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