A study on holistic customer experience in China’s related hotel and resorts
Resort hotels have sprung up all over China in recent years providing customers with pleasurable and memorable experiences. The challenge to creating these consumer experiences is the proper identification of specific characteristics that influence experiences and gaining better understanding of how...
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| Format: | Thesis |
| Language: | English |
| Published: |
2015
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| Online Access: | http://eprints.utm.my/id/eprint/54732/1/FaizanAliPIBS2015.pdf http://eprints.utm.my/id/eprint/54732/ http://dms.library.utm.my:8080/vital/access/manager/Repository/vital:94329 |
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