The role of customer brand engagement in Facebook fan page

• 第一著者: Ho, Peng Han
• フォーマット: 学位論文
• 言語: English
• 出版事項: 2015
• 主題: HD30.2 Knowledge management
• オンライン･アクセス: http://eprints.utm.my/id/eprint/53972/1/HoPengHanMFM2015.pdf; http://eprints.utm.my/id/eprint/53972/; http://dms.library.utm.my:8080/vital/access/manager/Repository/vital:85465

In today’s fast-paced and interactive business environment, engaging fans is imperative for companies to elevate their competitiveness in marketplace. Internet has ushered a new age of social media marketing where companies are promoting their businesses online via Facebook to attract and engage new...