Factors affecting post graduate students' attitude and behavioral intention toward online shopping

• Main Author: Mirghasemi, Faezeh
• Format: Thesis
• Language: English
• Published: 2014
• Subjects: HD28 Management. Industrial Management
• Online Access: http://eprints.utm.my/id/eprint/50761/25/FaezahMirghasemiMFP2014.pdf; http://eprints.utm.my/id/eprint/50761/; http://dms.library.utm.my:8080/vital/access/manager/Repository/vital:86614

The increasing use of the internet in Malaysia provides a developing prospect for e- marketers. Such marketers’ awareness of the factors affecting Malaysian’s shopping attitudes and intentions is crucial to further develop their marketing strategies in converting potential customers into active ones...