Customer relationship management in small and medium sized hotels

• Main Authors: Feiz, Setareh, Khalifah, Zainab, Ali Ramezani, Ghotbabadi
• 格式: Article
• 出版: 2012
• 主题: BJ Ethics
• 在线阅读: http://eprints.utm.my/id/eprint/46762/; http://dx.doi.org/10.1201/b12752-51

Applying some “beneficial technologies” on “small and medium enterprises (SMEs)” will have crucial benefits in the structure of these enterprises. For this paper, CRM would be as the technology and SMEs would be the small and medium sized hotels. Among all SMEs, CRM works so well especially in hotel...