Customer relationship management in small and medium sized hotels

• المؤلفون الرئيسيون: Feiz, Setareh, Khalifah, Zainab, Ali Ramezani, Ghotbabadi
• التنسيق: مقال
• منشور في: 2012
• الموضوعات: BJ Ethics
• الوصول للمادة أونلاين: http://eprints.utm.my/id/eprint/46762/; http://dx.doi.org/10.1201/b12752-51

Applying some “beneficial technologies” on “small and medium enterprises (SMEs)” will have crucial benefits in the structure of these enterprises. For this paper, CRM would be as the technology and SMEs would be the small and medium sized hotels. Among all SMEs, CRM works so well especially in hotel...