The relationship of knowledge management and market segmentation on CRM

• Main Authors: Mohammadhossein, Nastaran, Zakaria, Nor Hidayati, Rafsanjani, Amir Hossein Nabizadeh, Asadi, Shahla
• Format: Article
• Published: 2013
• Subjects: QA75 Electronic computers. Computer science
• Online Access: http://eprints.utm.my/id/eprint/40799/

The move in recent times towards customer-centric business shifts companies and organizations to be more cautious about customers and clients. Customer relationship management (CRM) has become one of the recognized business strategies in order to manage business dealings with customers. This require...