Pembangunan e-shopping berdasarkan kajian TRUST dalam aplikasi perdagangan elektronik kajian kes : kedai buku Koperasi UTM Berhad

• Main Author: Mohamad, Nur Iliawani
• Format: Thesis
• Language: English
• Published: 2006
• Subjects: QA75 Electronic computers. Computer science
• Online Access: http://eprints.utm.my/id/eprint/4072/1/NurIliawaniMohamadMFSKSM2006.pdf; http://eprints.utm.my/id/eprint/4072/

A possible reason for the delayed acceptance of the Internet as a retail distribution channel may be the lack of trust consumers have in the electronic channel and in the web merchants. MoTec model (model of Trust in e-commerce) shows some elements that can affect consumers’ trust in dealing with...