Influential barriers of customer relationship management implementation

• Main Authors: Kavosh, Kamyar, Abdul Hamid, Abu Bakar, Ahmad Anuar, Melati, Abdul Rasid, Siti Zaleha
• Format: Article
• Published: EuroJournals, Inc. 2011
• Subjects: HD28 Management. Industrial Management
• Online Access: http://eprints.utm.my/id/eprint/39900/; http://dms.library.utm.my:8080/vital/access/manager/Repository/vital:77269

Customer relationship management has become very popular among organizations and firms, hence many organizations implement customer relationship management to compete and promote their businesses. While implementing CRM, there are barriers that should be determined. This research explores the curren...