The language of promotion in Malaysian banking brochures

• Main Authors: Ahmad, Ummul Khair, Hong, Chong Chai
• Format: Conference or Workshop Item
• Published: 2013
• Subjects: PL Languages and literatures of Eastern Asia, Africa, Oceania
• Online Access: http://eprints.utm.my/id/eprint/38453/

Promotional language or language used to promote a product or service is commonly used in advertisements, job applications and sales promotional letters. Brochures which aim at selling products and services also typically employ the same mode. Studies focusing on promotional brochures such as touris...