Social network sites: information disclosure, perceived vulnerability, privacy concerns and perceived benefits
People have been using Social Network Sites (SNS) to communicate and make friends through online. Although SNS offer many benefits to the users, information privacy seemed to be overlooked. Based on the protection motivation theory, this study investigated the factors that might influence youth to d...
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| Main Authors: | , , , , , |
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| Other Authors: | |
| Format: | Book Section |
| Published: |
International Association for Development of the Information Society
2012
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| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/35771/ |
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| Summary: | People have been using Social Network Sites (SNS) to communicate and make friends through online. Although SNS offer many benefits to the users, information privacy seemed to be overlooked. Based on the protection motivation theory, this study investigated the factors that might influence youth to disclose information about themselves on the SNS. Using university students as sample, we found that perceived vulnerability, benefits and self efficacy are significantly related to information disclosure. |
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