Customer relationship management framework for center of information and communication technology UniversitiTeknologi Malaysia

The Customer Relationship Management (CRM) model has attracted significant interest since its existence. Basically, the model can be characterized by the relationship it establishes between an organization and its customers. For an organization to reach its full potential in executing a CRM-based bu...

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Bibliographic Details
Main Author: Jalal, Abdullah Nabeel
Format: Thesis
Language:English
Published: 2012
Subjects:
Online Access:http://eprints.utm.my/id/eprint/33325/1/AbdullahNabeelJalalMFC2012.pdf
http://eprints.utm.my/id/eprint/33325/
http://dms.library.utm.my:8080/vital/access/manager/Repository/vital:78804?queryType=vitalDismax&query=+Customer+relationship+management+framework+for+center+of+information+and+communication+technology+UniversitiTeknologi+Malaysia&public=true
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