Analysis of consumer risk perception on online auction features
This study examines consumer’s perception related to perceived risk while the doing transaction in e-auction system. Previous research found there are some features in e-auction system recognize as unclarity features since they indicate having fraud or cheating. In the online auction environment per...
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| Main Author: | |
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| Format: | Thesis |
| Language: | English |
| Published: |
2013
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| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/33075/15/ReskiMaiCandraMFSKSM2013.pdf http://eprints.utm.my/id/eprint/33075/ |
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