Developing online shopping intention among people: Bangladesh perspective
Electronic commerce is now a means for business growth and expansion in relation to both small and large firms irrespective of their geographical locations. Bangladesh is still far from development of such e-commerce specially B2C (Business to Consumer) e-commerce. This paper sets out to develop a c...
Saved in:
Main Authors: | , , |
---|---|
Format: | Article |
Published: |
International Institute for Science, Technology and Education
2012
|
Subjects: | |
Online Access: | http://eprints.utm.my/id/eprint/31695/ https://www.iiste.org/Journals/index.php/DCS/article/view/2969 |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
id |
my.utm.31695 |
---|---|
record_format |
eprints |
spelling |
my.utm.316952019-03-25T08:18:26Z http://eprints.utm.my/id/eprint/31695/ Developing online shopping intention among people: Bangladesh perspective Rahman Howladar, Mohammad Harisur Mohiuddin, Md. Golam Islam, Mohammad Muzahidul HD28 Management. Industrial Management Electronic commerce is now a means for business growth and expansion in relation to both small and large firms irrespective of their geographical locations. Bangladesh is still far from development of such e-commerce specially B2C (Business to Consumer) e-commerce. This paper sets out to develop a conceptual but contextually grounded B2C online shopping customer intention model in Bangladesh perspective. We undertake a review of the e-commerce and other literatures in order to arrive at our conceptual model. The paper showed that online purchase intention and its continuity depend on attitude of customer that ultimately influenced by trust or belief on online shopping, subjective norms that depend on social and media role, control variables and some support facilities. This conceptual framework provides good theoretical platform for empirical grounded research on electronic commerce in Bangladesh. International Institute for Science, Technology and Education 2012 Article PeerReviewed Rahman Howladar, Mohammad Harisur and Mohiuddin, Md. Golam and Islam, Mohammad Muzahidul (2012) Developing online shopping intention among people: Bangladesh perspective. Development Country Studies, 2 (9). pp. 69-76. ISSN 2225-0565 (Electronic) ; 2224-607X (Print) https://www.iiste.org/Journals/index.php/DCS/article/view/2969 |
institution |
Universiti Teknologi Malaysia |
building |
UTM Library |
collection |
Institutional Repository |
continent |
Asia |
country |
Malaysia |
content_provider |
Universiti Teknologi Malaysia |
content_source |
UTM Institutional Repository |
url_provider |
http://eprints.utm.my/ |
topic |
HD28 Management. Industrial Management |
spellingShingle |
HD28 Management. Industrial Management Rahman Howladar, Mohammad Harisur Mohiuddin, Md. Golam Islam, Mohammad Muzahidul Developing online shopping intention among people: Bangladesh perspective |
description |
Electronic commerce is now a means for business growth and expansion in relation to both small and large firms irrespective of their geographical locations. Bangladesh is still far from development of such e-commerce specially B2C (Business to Consumer) e-commerce. This paper sets out to develop a conceptual but contextually grounded B2C online shopping customer intention model in Bangladesh perspective. We undertake a review of the e-commerce and other literatures in order to arrive at our conceptual model. The paper showed that online purchase intention and its continuity depend on attitude of customer that ultimately influenced by trust or belief on online shopping, subjective norms that depend on social and media role, control variables and some support facilities. This conceptual framework provides good theoretical platform for empirical grounded research on electronic commerce in Bangladesh. |
format |
Article |
author |
Rahman Howladar, Mohammad Harisur Mohiuddin, Md. Golam Islam, Mohammad Muzahidul |
author_facet |
Rahman Howladar, Mohammad Harisur Mohiuddin, Md. Golam Islam, Mohammad Muzahidul |
author_sort |
Rahman Howladar, Mohammad Harisur |
title |
Developing online shopping intention among people: Bangladesh perspective |
title_short |
Developing online shopping intention among people: Bangladesh perspective |
title_full |
Developing online shopping intention among people: Bangladesh perspective |
title_fullStr |
Developing online shopping intention among people: Bangladesh perspective |
title_full_unstemmed |
Developing online shopping intention among people: Bangladesh perspective |
title_sort |
developing online shopping intention among people: bangladesh perspective |
publisher |
International Institute for Science, Technology and Education |
publishDate |
2012 |
url |
http://eprints.utm.my/id/eprint/31695/ https://www.iiste.org/Journals/index.php/DCS/article/view/2969 |
_version_ |
1643648830950866944 |
score |
13.159267 |