Critical success factors of new product development in technology based firms: a case study
In today’s advanced technological era, new products are emerging rapidly and market competition is increasing. It is important for Malaysian companies to invest more in research and development (R and D) and to develop their own design capabilities and innovative products. New product development (N...
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| Main Authors: | , , , , , |
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| Format: | Article |
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Academic Journals
2012
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| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/31660/ https://academicjournals.org/journal/AJBM/article-abstract/5A9774024990 |
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