A conjoint analysis of buyers’ preferences for residential property

This study evaluates the preferences of middle-high income earners for newly designed high-cost residential property attributes in their purchase decision, by using the conjoint method, whereby the buyers’ ‘trade-offs’ of different product attributes are measured. The fractional factorial design...

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Bibliographic Details
Main Authors: Mar Iman, Abdul Hamid, Fu, Yek Pieng, Christopher, Gan
Format: Article
Language:English
Published: 2012
Subjects:
Online Access:http://eprints.utm.my/id/eprint/30386/2/03.pdf
http://eprints.utm.my/id/eprint/30386/
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