Multimodal communication of corporate website design
This book examines the multinational corporate website designs from a communication perspective. It looks at the ways in which different multimodal modes are employed in disseminating information to customers. How persuasive is a corporate website? How multimodal modes are used to portray the compan...
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Penerbit UTM
2012
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Online Access: | http://eprints.utm.my/id/eprint/30170/1/HanitaHassan2012_MultimodalCommunicationOfCorporateWebsiteDesign.pdf http://eprints.utm.my/id/eprint/30170/ http://www.penerbit.utm.my/cgi-bin/katalog/buku.cgi?id=537 |
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my.utm.301702017-02-02T04:41:14Z http://eprints.utm.my/id/eprint/30170/ Multimodal communication of corporate website design Hassan, Hanita HD28 Management. Industrial Management This book examines the multinational corporate website designs from a communication perspective. It looks at the ways in which different multimodal modes are employed in disseminating information to customers. How persuasive is a corporate website? How multimodal modes are used to portray the company identity and ideology? How can a particular website design depict self–presentation? This book attempts to show that the aim of corporate websites is not restricted to promoting products but the roles of the websites are inclusive of building brand image, portraying the company identity and promoting their ideology. Penerbit UTM 2012 Book PeerReviewed application/pdf en http://eprints.utm.my/id/eprint/30170/1/HanitaHassan2012_MultimodalCommunicationOfCorporateWebsiteDesign.pdf Hassan, Hanita (2012) Multimodal communication of corporate website design. Penerbit UTM, Skudai, Johor Bahru. ISBN 978–983–52–0833–1 http://www.penerbit.utm.my/cgi-bin/katalog/buku.cgi?id=537 |
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HD28 Management. Industrial Management Hassan, Hanita Multimodal communication of corporate website design |
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This book examines the multinational corporate website designs from a communication perspective. It looks at the ways in which different multimodal modes are employed in disseminating information to customers. How persuasive is a corporate website? How multimodal modes are used to portray the company identity and ideology? How can a particular website design depict self–presentation? This book attempts to show that the aim of corporate websites is not restricted to promoting products but the roles of the websites are inclusive of building brand image, portraying the company identity and promoting their ideology. |
format |
Book |
author |
Hassan, Hanita |
author_facet |
Hassan, Hanita |
author_sort |
Hassan, Hanita |
title |
Multimodal communication of corporate website design |
title_short |
Multimodal communication of corporate website design |
title_full |
Multimodal communication of corporate website design |
title_fullStr |
Multimodal communication of corporate website design |
title_full_unstemmed |
Multimodal communication of corporate website design |
title_sort |
multimodal communication of corporate website design |
publisher |
Penerbit UTM |
publishDate |
2012 |
url |
http://eprints.utm.my/id/eprint/30170/1/HanitaHassan2012_MultimodalCommunicationOfCorporateWebsiteDesign.pdf http://eprints.utm.my/id/eprint/30170/ http://www.penerbit.utm.my/cgi-bin/katalog/buku.cgi?id=537 |
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13.18916 |