An introduction to property marketing
The property sub–sector commands a special understanding and analysis of various aspects related to its operations. One of these aspects is property marketing, which in its true nature, is a complete management process. Property marketing as a discipline, embraces a wide spectrum of phenomena relate...
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2002
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Online Access: | http://eprints.utm.my/id/eprint/29889/1/AbdulHamidMar2002_AnIntroductiontoPropertyMarketing.pdf http://eprints.utm.my/id/eprint/29889/ http://www.penerbit.utm.my/cgi-bin/katalog/buku.cgi?id=195 |
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my.utm.298892017-08-06T02:43:00Z http://eprints.utm.my/id/eprint/29889/ An introduction to property marketing Mar Iman, Abdul Hamid H Social Sciences (General) The property sub–sector commands a special understanding and analysis of various aspects related to its operations. One of these aspects is property marketing, which in its true nature, is a complete management process. Property marketing as a discipline, embraces a wide spectrum of phenomena related to management and planning, property market, marketing environment, consumer behaviour, products and other mixed elements, market segmentation, management of marketing efforts, real estate agency, marketing research, marketing communication, and management of marketing personnel. This book attempts to apply the general marketing discipline to property studies, especially in aspects related to the process of bringing property products to the attention of prospective buyers, with a blend of applications in economics, management, marketing, and business in order to understand the property market and dealing with its business objectives and goals. In this book, the author also explains how property marketing is implemented in companies involved in the property business. Penerbit UTM 2002 Book PeerReviewed application/pdf en http://eprints.utm.my/id/eprint/29889/1/AbdulHamidMar2002_AnIntroductiontoPropertyMarketing.pdf Mar Iman, Abdul Hamid (2002) An introduction to property marketing. Penerbit UTM, Skudai, Johor Bahru. ISBN 983-52-0252-4 http://www.penerbit.utm.my/cgi-bin/katalog/buku.cgi?id=195 |
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H Social Sciences (General) Mar Iman, Abdul Hamid An introduction to property marketing |
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The property sub–sector commands a special understanding and analysis of various aspects related to its operations. One of these aspects is property marketing, which in its true nature, is a complete management process. Property marketing as a discipline, embraces a wide spectrum of phenomena related to management and planning, property market, marketing environment, consumer behaviour, products and other mixed elements, market segmentation, management of marketing efforts, real estate agency, marketing research, marketing communication, and management of marketing personnel. This book attempts to apply the general marketing discipline to property studies, especially in aspects related to the process of bringing property products to the attention of prospective buyers, with a blend of applications in economics, management, marketing, and business in order to understand the property market and dealing with its business objectives and goals. In this book, the author also explains how property marketing is implemented in companies involved in the property business. |
format |
Book |
author |
Mar Iman, Abdul Hamid |
author_facet |
Mar Iman, Abdul Hamid |
author_sort |
Mar Iman, Abdul Hamid |
title |
An introduction to property marketing |
title_short |
An introduction to property marketing |
title_full |
An introduction to property marketing |
title_fullStr |
An introduction to property marketing |
title_full_unstemmed |
An introduction to property marketing |
title_sort |
introduction to property marketing |
publisher |
Penerbit UTM |
publishDate |
2002 |
url |
http://eprints.utm.my/id/eprint/29889/1/AbdulHamidMar2002_AnIntroductiontoPropertyMarketing.pdf http://eprints.utm.my/id/eprint/29889/ http://www.penerbit.utm.my/cgi-bin/katalog/buku.cgi?id=195 |
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1643648400261906432 |
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13.188404 |