SERVQUAL in Malaysian universities: perspectives of international students
Purpose: The purpose of this paper is to assess the service quality perceptions and expectations of international postgraduate students studying in selected Malaysian universities. Design/methodology/approach: A gap analysis based on a modified SERVQUAL instrument was used on 522 international postg...
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| Main Authors: | , , |
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| Format: | Article |
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Emerald Group Publishing Limited
2011
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| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/29004/ http://dx.doi.org/10.1108/14637151111105580 |
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