Study on the effectiveness of interpretive services for school-based youth traveler at historical museums, Melaka

The availability of effective interpretive services at historical museums in Melaka is important particularly for School-Based Youth Traveler (SBYT) as they known to have high market potential based on their contribution of 50% from the overall numbers of visitors to Melaka. This research evaluates...

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Bibliographic Details
Main Author: Mohamad, Noraqidah
Format: Thesis
Published: 2010
Subjects:
Online Access:http://eprints.utm.my/id/eprint/27003/
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