Malay, Chinese, and internet banking
Purpose: The purpose of this paper is to focus on the impact of cultural traits on the intention to use internet banking. Drawing from the technology acceptance model and trust literature, the paper examines the influence of perceived ease of use, perceived usefulness, and trust on the intention to...
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| Main Authors: | , , |
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| Format: | Article |
| Published: |
Emerald Group Publishing Limited
2010
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| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/26289/ http://dx.doi.org/10.1108/17506141011053069 |
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