A synthesis model of market orientation constructs toward building customer value: a theoretical perspective
This paper aims to develop a synthesis model for integrating the main perspectives of market orientation constructs. A critical review of the related literature was done. As a result, a synthesis model was proposed. A lack of empirical research exists in developing and less-develop countries.Future...
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| 主要な著者: | , |
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| フォーマット: | 論文 |
| 出版事項: |
Academic Journals
2009
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| 主題: | |
| オンライン･アクセス: | http://eprints.utm.my/id/eprint/18942/ |
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