A synthesis model of market orientation constructs toward building customer value: a theoretical perspective
This paper aims to develop a synthesis model for integrating the main perspectives of market orientation constructs. A critical review of the related literature was done. As a result, a synthesis model was proposed. A lack of empirical research exists in developing and less-develop countries.Future...
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| Main Authors: | , |
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| Format: | Article |
| Published: |
Academic Journals
2009
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| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/18942/ |
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