A synthesis model of market orientation constructs toward building customer value: a theoretical perspective

This paper aims to develop a synthesis model for integrating the main perspectives of market orientation constructs. A critical review of the related literature was done. As a result, a synthesis model was proposed. A lack of empirical research exists in developing and less-develop countries.Future...

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Bibliographic Details
Main Authors: Baharun, Rohaizat, Alhakimi, Wail
Format: Article
Published: Academic Journals 2009
Subjects:
Online Access:http://eprints.utm.my/id/eprint/18942/
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